The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification – and to be fair, advertising is completely to blame.
We often hear talk of how we, as the advertising and marketing industry, have created low self-esteem and body issues in women, but you hear a lot less about the impact of creating a world of consumers.
A simple look around you will verify the fact we do live in a world of people who do nothing but consume, consume, consume though… so much so that we have concepts like ‘retail therapy’, and people will list shopping as a hobby or preferred activity.
Is it time for the marketing and advertising industry to start paying attention to this – and is it time for us to think our moral and ethical approach to how we position product?