Step 1
Understand with Examples
Use the example company Mission Statements on this page to understand what the basic structure of a Mission Statement is.
Mission Statement Generator Tools
💠 STEP-BY-STEP GUIDED PROCESS 💠
Use the Mission Statement Generator Tools to create mission, vision and purpose statements from scratch, in a guided step-by-step process.
Mission Statement Generator Tools
Use the Mission Statement Generator Tools to create mission, vision and purpose statements from scratch, in a guided step-by-step process.
Step 1 (Understanding with Examples) gives you examples of modern company Mission Statements, showing you the basic structure of the statement, and how all these statements adhere to that structure.
Use Step 2 (Statement Snippets) if you are really starting from scratch, or don't know what you want to say or include in the statements.
The Statement Snippet Generator will provide you with a series of statement options based on the 30 Customer Values.
Even if you think you know what you want to say, it's worthwhile going through this tool. It's bound to yield areas you've not realized are strengths - or marketable.
Step 3 (Compile Your Mission Statement Playground) is for use after the Statement Snippet Generator - or if you know what you want to say and want to dive right in.
Here you'll find a tool, with draggable statement snippets, that you can puzzle & play around with, until you find a Mission Statement that really works for you.
Mission Statement Formula
Legacy
Legacy is your Vision Statement.
Long Term; Lifetime
What legacy will your company leave behind over its full lifespan? What's the long-term, big picture goal?
and / with / through
by / because of / inspired by
Joining the two statements is optional.
You can just have two separate statements.
Watch for grammar changes when using different conjunctions or prepositions, e.g. 'and do' becomes 'by doing'; 'to provide' becomes 'by providing'
Action
Action is your Purpose Statement.
Immediate; Short to Medium Term
What does your company do now to pay the bills? What action does your company take to create its legacy?
The Legacy through Action formula is Copyright © Chemory Gunko & Life Coaches Toolbox.
Step 2
Create Statement Snippets
Start here if you have no idea where to begin, or don't know what type of info you should include when creating a Mission Statement.
Step 3
Compile Your Statement
Use the Compiler Playground Tool to piece together a powerful Mission Statement. Start with Statement Snippets or just dive right in.
Mission Statement Generator Cheat Sheet
Below you will find a cheatsheet for the three core elements of a Mission Statement: the structure, commonly used words, and the typical company information you may want to include.
Mission Statements are not only useful for a company at its birth: they can be revisited on an annual basis, in a yearly strategy session.
Alternately you may want to create Mission Statements for projects, products & even services you provide.
Mission Statement Formula: Basic Structure of the Mission Statement
The basic structure for a mission statement, is legacy through action.
Since your legacy is a vision, and the action a purpose, you could also say the formula for a mission statement is vision through purpose.
Legacy
Legacy is your Vision Statement.
Long Term; Lifetime
What legacy will your company leave behind over its full lifespan? What's the long-term, big picture goal?
and / with / through
by / because of / inspired by
Joining the two statements is optional.
You can just have two separate statements.
Watch for grammar changes when using different conjunctions or prepositions, e.g. 'and do' becomes 'by doing'; 'to provide' becomes 'by providing'
Action
Action is your Purpose Statement.
Immediate; Short to Medium Term
What does your company do now to pay the bills? What action does your company take to create its legacy?
The Legacy through Action formula is Copyright © Chemory Gunko & Life Coaches Toolbox.
Commonly Used Words in Mission Statements
It's a truism to say that most Company Mission Statements sound the same... there are only so many values that humans have, and companies want to speak to what people value.
Below you'll find the most commonly occurring words that you tend to see in Company Mission Statements. This is handy as a reference point when you are diving into Mission Statement creation.
Words like Start
create
ignite
establish
frontrunner
trailblazer
build
make
develop
pioneer
leader
Words like Provide
provider
producer
manufacturer
bring
give
offer
Words like Change
expansion
expand
evolve
accelerate
develop
change
transform
revolutionize
move forward
set a new standard
Words like Work With
inspire
empower
partner with
work alongside
involve
help
assist
align
unify
include
Words to do with Self Esteem
be recognized as
be seen as
be honored as
acknowledged
become
respected
admired
prominent
The 30 Customer Values
This list of Customer Values is drawn from the Harvard Business Review, and the original source can be found at https://hbr.org/2016/08/the-30-things-customers-really-value.
Info You'll Want Handy When Working on Your Mission Statements
Lastly we're going to gather a few snippets of information that you will want to have handy... so that you remember that you can use them and word the statement differently.
Your Company Name: use this instead of 'We' or 'To'
Your Industry Name, e.g. Coaching & Healing Industry; Coaching Industry
A piece of information that you believe is important to include, e.g an example of a recent client win
Your product in a nutshell, e.g. Coaching Tools
Your service in a nutshell, e.g. Healing Services
A descriptive word, or words, that you want to have associated with you, e.g. intelligent
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