Step 1
Understand with Examples
Use a series of examples to understand the structure of the Elevator Speech. See how most speeches adhere to this basic formula.
Elevator Speech Generator
💠 GUIDED STEP-BY-STEP PROCESS 💠
Use the Elevator Speech Generator to properly an Elevator Speech from scratch - even when you have no idea where to start.
Your Elevator Speech
Use the Elevator Speech Generator to properly craft an Elevator Speech from scratch - even when you have no idea where to start.
An Elevator Speech is a handy exercise to do for anyone - even if you don't have a business yet.
For one, it ensures that you've actually got an Elevator Speech handy if you run into someone. Secondly it's a great way to refine your marketing message.
Thirdly, the speech that you create can be used as a mantra to manifest this reality for, and as a way to 'visualize' your dream future.
In addition, you can create Elevator Speeches for yourself as an individual, yourself as a Job Seeker, for your company as a whole, and per each product & service you have.
Elevator Speeches per item are a brilliant to bring each product or service sales & marketing approach down to a nutshell. An easy to remember nutshell... one you can easily recall when you're flipping back & forth between products, brands, services & companies, as marketing people tend to do.
Elevator Speech Formula:
Basic Structure of the Elevator Speech
The basic structure for an elevator speech, is Problem > Action > Niche > Win.
The basic structure of the Action Statement is Result through Activity.
Problem
Get Interest
Illustrate the Problem
What is the problem experienced by the client?
How does this frustrate them?
How can you relate to what they are going through?
How can you show that you understand their problem by relating to them?
Action
Illustrate Product or Service
Who are you?
What is it that you do?
Your business activity:
e.g. we build websites
What can you do to help the client or make their life easier?
Which customer values does your product or service fulfill?
Result through Activity
Niche
What is your niche?
What niche market do you serve? e.g. healthcare
or small & medium business
What do you have, provide, or do, that no one else does?
What do you have the
exclusive rights to?
Do you create bespoke products & offerings?
Win
What are you well known for?
What remarkable skillset or talent do you have?
What is a recent client win or success that you've had?
e.g. a client experienced a percentage boost in sales,
or reduced costs
Check 30 Customer Values
for inspiration
Result
What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?
and / with / through
by / because of / inspired by
Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'
Activity
Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry
Activity
Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry
that yields / that leads to
that creates / inspired by
Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'
Result
What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?
The Problem > Action (Result through Activity) > Niche > Win formula is Copyright © Chemory Gunko & Life Coaches Toolbox.
Step 2
Create Statement Snippets
If you don't know where to start, you can start here, with our statement snippet generators, that use the 30 Customer Values a starting point.
Step 3
Action Statement Playground
Once you've got a few statement snippets, or know what you want to say, you can head on over to this playground to create your Action Statement.
Step 4
Define Remaining Values
Using a few prepopulated lists, you can define the remaining Elevator Speech fields: Problem, Niche & Wins.
Step 5
Speech Compiler Playground
Take all your statement snippets and information, and use this Elevator Speech Compiler Playground to puzzle a speech together.
Step 6
Practice with Video
Use a timed, animated display, to make sure you get your speech into 30 seconds. Record it on video & playback to improve.
Elevator Speech Cheat Sheet
If you know where you want to start, or just want to view a template structure to follow, along with some inspiration words, this is the section for you.
You can also use this section as a way of understanding what comprises an Elevator Speech.
Elevator Speech Formula:
Basic Structure of the Elevator Speech
The basic structure for an elevator speech, is Problem > Action > Niche > Win.
The basic structure of the Action Statement is Result through Activity.
Problem
Get Interest
Illustrate the Problem
What is the problem experienced by the client?
How does this frustrate them?
How can you relate to what they are going through?
How can you show that you understand their problem by relating to them?
Action
Illustrate Product or Service
Who are you?
What is it that you do?
Your business activity:
e.g. we build websites
What can you do to help the client or make their life easier?
Which customer values does your product or service fulfill?
Result through Activity
Niche
What is your niche?
What niche market do you serve? e.g. healthcare
or small & medium business
What do you have, provide, or do, that no one else does?
What do you have the
exclusive rights to?
Do you create bespoke products & offerings?
Win
What are you well known for?
What remarkable skillset or talent do you have?
What is a recent client win or success that you've had?
e.g. a client experienced a percentage boost in sales,
or reduced costs
Check 30 Customer Values
for inspiration
Result
What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?
and / with / through
by / because of / inspired by
Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'
Activity
Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry
Activity
Your Actual Economic Activity
Your Product
Your Service
Your Solution or Offering
Your Experience
Your Industry
that yields / that leads to
that creates / inspired by
Watch for grammar changes when using different conjunctions or prepositions,
e.g. 'and do' becomes 'by doing';
'to provide' becomes 'by providing'
Result
What the Client Yields
How can you help the client?
How will your product or service
make their lives better or easier?
How will your solution or offering
solve a problem they have?
The Problem > Action (Result through Activity) > Niche > Win formula is Copyright © Chemory Gunko & Life Coaches Toolbox.
Commonly Used Words in Elevator Speeches
Below you'll find the most commonly occurring words that you tend to see in Company Elevator Speeches. This is handy as a reference point when you are diving into Elevator Speech creation.
Words like Start
create
ignite
establish
frontrunner
trailblazer
build
make
develop
pioneer
leader
Words like Provide
provider
producer
manufacturer
bring
give
offer
Words like Change
expansion
expand
evolve
accelerate
develop
change
transform
revolutionize
move forward
set a new standard
Words like Work With
inspire
empower
partner with
work alongside
involve
help
assist
align
unify
include
Words to do with Self Esteem
be recognized as
be seen as
be honored as
acknowledged
become
respected
admired
prominent
The 30 Customer Values
This list of Customer Values is drawn from the Harvard Business Review, and the original source can be found at https://hbr.org/2016/08/the-30-things-customers-really-value.
Info You'll Want Handy When Working on Your Elevator Speeches
Lastly we're going to gather a few snippets of information that you will want to have handy... so that you remember that you can use them and word the statement differently.
Your Company Name: use this instead of 'We' or 'To'
Your Industry Name, e.g. Coaching & Healing Industry; Coaching Industry
A piece of information that you believe is important to include, e.g an example of a recent client win
Your product in a nutshell, e.g. Coaching Tools
Your service in a nutshell, e.g. Healing Services
A descriptive word, or words, that you want to have associated with you, e.g. intelligent
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